How the Coronavirus Pandemic has Affected Artists
As art fairs, exhibitions and workshops have been put on hold during the multiple lockdowns, many artists have taken a financial hit as well as opportunities to grow. This has forced many to revaluate how to conduct their business moving forward.
The cultural and creative sectors make a huge footprint in the British economy as well as having a positive impact in other areas and yet so many of us feel completely abandoned as we have been among the hardest hit during the pandemic. With the government consistently dragging its feet on support for the self-employed in the UK, artists without gallery representation were particularly vulnerable.
One way many of us have adapted has been to strengthen our online presence. Whether this is through offering online coaching, ecommerce or creating workshops, it’s important to increase streams of revenue in a way that is lockdown proof. One aspect of this can be improving your social media presence through more frequent posting and ensuring consistency across all platforms as well as strong biographies on each one. Another is creating a website in order to sell your work or workshop spaces.
With most events cancelled, many artists have been able to focus on longer term projects or even experiment with new things entirely. Though not everyone has had this opportunity, COVID-19 has definitely opened up new chances to experiment or even just organise their spaces in order to make life and admin easier when the world reopens and we only wish this had been an option for everyone in the UK art space.
Though this year has been tough on all of us, all of the art community needs to come together to rebuild our industry in a way that’s better, more sustainable and truly collaborative.